The in-house job is being rewritten as fast as the businesses it serves. FUTR is how the next generation keeps pace: a network of ambitious lawyers learning what it takes to break in, get good, and one day run the function — taught by the leaders already in the chair, and held together by a community worth showing up for.
Qualifying makes you a lawyer. It doesn't make you a General Counsel — or tell you what the job has become as legal work, technology and the businesses behind it keep shifting under everyone's feet.
That gap runs the length of a career, and most people cross it alone: trial, error, and a decade of learning the hard way. FUTR builds the thing nobody had — a network of lawyers who want to progress, learning from the GCs and leaders who have already done it. The route in, the judgement that gets you promoted, what it actually takes to flourish at the top.
And it's built to be enjoyed. The films and the knowledge are the spine; the community, the rooms and the events are why people stay. Starting in Toronto, open to the world.
There's a view you get working alongside an industry from the outside that you can't quite get from within it.
I spent eight years at Mondaq, working in legal data and content — mostly with global law firms and major legal associations. A front-row seat to how the profession engages with knowledge: how thought leadership builds reputation, how content can become a genuine competitive asset. The industry is extraordinary. The talent is exceptional.
But the work I cared about most wasn't the strategy or the client relationships. It was the people I managed. Watching someone find their confidence, grow into more than they thought they were, become the kind of professional other people looked to — that's still some of the proudest work of my career.
Which is what made one particular conversation so hard to forget.
One of my team — sharp, motivated, one of the best people I've worked with — wanted more. She wanted to understand what others in her role were doing at other businesses. She wanted to hear from leaders who had built careers she admired. She wanted peers, real perspective, a community where the conversations weren't filtered through someone else's agenda. What we could give her as a business wasn't any of those things. And at the time, I'm not sure the market had much for her either.
I filed that away. Then a friend of mine — a senior lawyer at one of the world's most recognised global technology companies — came back from maternity leave and we caught up. In just over a year, she said, everything had shifted. New tools, new ways of working, AI reshaping what the job looked like. She was catching up while the profession kept moving.
What she said next is the thing that stuck.
"In-house teams could do so much more for development and resources — but it would be nice to have something built just for in-house. A community I can actually engage with. Career advice from the GCs I look up to, not from the firms that work for us."
Two sides of the same gap. From someone trying to develop a team, and from someone trying to develop herself.
That's what FutrGC is the answer to.
We're building a platform for the next generation of in-house lawyers — people who want to do the job properly, keep pace as the profession changes, and one day run the function. Premium content from leaders who've already got there. A real community of peers doing the job now. Events worth showing up for. And for the businesses behind these lawyers, a serious development asset: a way to invest in the people they most want to keep.
The structural gap in in-house development is real. Law firms host the events and fund the training because it serves their business. In-house lawyers get what's left over.
FutrGC is here to fix that.
Chris Muir
Founder, FutrGC
This audience instructs law firms for a living. The work has to stand up to them — so we hold three lines and don't cross them.
Documentary production values, not webcam content. If it carries a leader's name, it's shot like it matters.
Mentor in your corner, not a guru on a stage. Calm, specific, honest — the register the profession trusts.
Contributors trade time for visibility. We never publish without sign-off, and we make every minute on camera worth it.
GCs and legal leaders who've sat in the chair, sharing what actually worked. A wall that grows with every film.
Contributor names go live with their films, on sign-off. Placeholders shown for review.
If you've built a team, made the hard calls, and remember how little of it you were taught — this is the platform to pass it on.
FUTR is built and backed by M24L, a holding company developing a portfolio of content-led businesses. Quiet credibility, patient capital, and a long view — the conditions a serious career platform needs to be built properly.